ROMANCING
THE FUTURE

RIYADH, AL-‘ULA, AND JEDDAH, SAUDI ARABIA
13-20 JANUARY 2025

OPENING HEARTS,
OPENING DOORS

Embark on an insider’s experience of this enigmatic corner of the world as it rapidly transforms into a destination that seeks to rival the most popular countries in the world. Vision 2030, Saudi Arabia’s ambitious societal and economic reform, is moving the nation beyond oil through megaprojects like the futuristic city NEOM, developing tourism at the Red Sea Project, and revitalizing historic areas like Diriyah. But it is the famously warm hospitality of the Saudi people that will win your heart.

RIYADH

AL-‘ULA

JEDDAH

UNPARALLELED ACCESS
AND EDUCATION

Your super-connected local chair offers a rich education on Vision 2030 through exploration of its three pillars: A vibrant society, promoting life expectancy, Umrah, urbanism and UNESCO heritage sites, entertainment, and sports; a thriving economy, through the Public Investment Fund, foreign direct investment, women in the workforce, international competitiveness, and non-oil exports; and an ambitious nation, which includes excellence, transformation, and sustainability.

Vibrant Society

The People: A True Melting Pot

More than 40% of Saudi Arabia’s population are non-citizens from various backgrounds, including the Indian Subcontinent, other Arab countries, and Asia.

Vibrant Society

Taking 3 Cities to Global Top 100

Riyadh, Jeddah, and Mecca are the top contenders as they have historical, cultural, and economic significance, as well as a large and diverse population.

Thriving Economy

Direct Investment Challenge

Hear from a Minister of Investment official on how the job of increasing foreign direct investment’s contribution to GDP from 3.8% to 5.7% is a tough task.

Thriving Economy

Reimaging Logistics

HE Minister of Transportation and Logistics shares the plan and current progress for how the Kingdom will move from 25th to 19th place in the Logistics Performance Index.

Ambitious Nation

Modernizing Revenue

One of the greatest priorities is to evolve Saudi Arabia into a country that is not only about oil. Gain insights on the megaprojects that will increase this non-oil government revenue from $43B to $265B.

Ambitious Nation

New Age of Philanthropy

Learn how the nonprofits sector is innovating and adapting to meet the needs of their stakeholders as they seek to increase their contribution to GDP from 1% to 5%.

ANCIENT DOORS
TO THE FUTURE

Embark on an insider’s experience of this enigmatic corner of the world as it rapidly transforms into a destination that seeks to rival the most popular countries in the world.

Old Jeddah

Captivate your imagination and nourish your soul in the ancient alleys of Old Jeddah. This historic district whispers tales of merchant ships laden with spices and pilgrims bound for Mecca. Linger in fragrant coffee houses, haggle in crowded souks, and admire intricate coral architecture. As the muezzin’s call to prayer echoes, feel the beating heart of Arabia come alive.

Diriyah

Witness Saudi Arabia’s blueprint for sustainable revitalization come to life. Wander the winding lanes of this centuries-old UNESCO World Heritage site and admire restored traditional Najdi architecture. Learn how Diriyah is being thoughtfully transformed into a contemporary cultural hub while preserving its heritage.

Masmak

Journey to the heart of old Riyadh and discover Masmak - a fortress of rebellion and revolution. Visualize fierce warriors defending these ancient mudbrick walls in a legendary battle that changed Arabia’s destiny. Marvel at the mighty gates that withstood Ottoman cannons, and imagine King Abdulaziz plotting to reclaim his ancestral lands.

Souk

Lose yourself in a labyrinth of tiny shops bursting with dazzling fabrics, exotic spices, and handcrafted treasures. Admire intricate gold jewelry as merchants share tales handed down for generations. As shopkeepers welcome you with customary hospitality, you’ll gain insight into the enduring traditions at the heart of Saudi commerce and community.

Dine Arounds

Engage with fascinating local YPO hosts as they invite you into their beautifully distinctive homes for an evening of camaraderie and deep connection, sharing the mesmerizing dishes of Saudi Arabia and their warm hospitality.

Hegra

Wander among towering tombs carved into sandstone cliffs, tracing the passage of once mighty Nabatean traders. Ponder the mysteries of Hegra’s elaborate facades and bas-relief carvings, echoes of a forgotten era. As the past comes alive amid crumbling ruins, you’ll gain insight into the rich history of Saudi Arabia’s ancient north.

Beach House Social

Your event chairs welcome you into modern Saudi culture at an exquisite social at their stunning beach house. Mingle with your CEO friends against a tranquil ocean backdrop. By the time the sun dips into the Red Sea, you’ll feel embraced as an honored friend.

Matmoura Dinner

Immerse in Al-‘Ula’s vibrant culture during an intimate Matmoura dinner. Savor authentic dishes as you gather around a communal platter piled high with kabsa, machboos and other delicacies. As Arabic coffee complete with dates and dried fruits caps off the feast, you will feel the heart of Saudi hospitality.